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SFX: The “S” is Not For “Special”

via BoingBoing

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Proofreading: Your BFF

via Steph Ibbs

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Short Copy: Message Failure

via @wahwah808

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Social Strategy: Don’t Put the Intern In Charge

  Unless that intern knows how to execute polls properly. I stumbled across this in my feed from the Showtime official page for the Borgias. There were no poll options under the question, so I helped them fill it in… with a lesson.

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Content is King, Context is Queen

via BoingBoing

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Nomenclature: The First Step to Telling a Brand Story

I thought it was meant to be a mild depressant…

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An Economy of Language

Know your market

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Brand WIN: That’s 99.65% off the Original Price!

via Dave Fleet

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Strategy: Know Your Audience

Because nothing says “I UNDERSTAND ADD” like a 1000-word treatise on the subject. Presented by Dr Bronner’s Soap?

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Strategy: Make the Brand Aspirational

via neatorama